The global sportswear market for women is projected to grow at a 21.6% CAGR by 2030, and we are positioned to capture an underserved segment.

Our zero-marketing August 2024 launch saw impressive early results.

Unlike traditional sportswear brands, we focus on scientifically backed sports technology engineered by and for women. We invested over 1 million Swiss Francs in research and development to revolutionize the single most important piece of athletic equipment a woman wears.

Extensive industry experience, diverse and complementing profiles across our team - and, we are also all part of our target audience - we have triathletes, runners, cyclists, a former competitive swimmer and hammer thrower on our team.

We have a robust strategy to scale quickly through D2C (eCommerce) and B2B multichannel marketing, and strategic partnerships with elite athletes and sports associations. After the DACH region as our entry market, we will be expanding into the USA and Pacific Region.